How did we proceed? 

We approached it creatively, emphasizing atmosphere, materials, and light. We drew on experience from a previous shoot for Notino, where we had already confirmed the power of thoughtful improvisation and that it was within our capabilities! 

Improvised backdrops made of ordinary things 

Instead of purchasing expensive decorations, we utilized a shelf from the technical storage. Its metallic visage proved to be a perfect backdrop reminiscent of meat hooks. We supplemented the space with elements from the kitchenette, such as spice and ingredient racks. This created a believable setting of a local butcher shop. The result was not only visually impressive but also entirely in line with the brand's identity. 

Working with Light 

The key element of the entire scene was the light. We used side lighting with warm light from LED panels, which created the effect of "fresh meat." With the correct direction and temperature of light, the entire scene looked maximally authentic, without the need for significant digital adjustments or props from rental shops. 

Result 

In a single day, we created a series of visually compelling photographs and dynamic reels that perfectly capture the character of the Usušil & son brand. The authenticity of the space, warm lighting, and work with the textures of meat and metal gave the content a craft and natural expression. The resulting visual identity appears professional yet believable, without excessive stylization. 

This approach not only strengthened the brand's credibility but also showed that even with limited resources, it is possible to create content that can stand up against much more expensive productions. The material produced can be used from social media, product websites, to B2B presentations. 

We demonstrated that a quality visual does not necessarily have to cost tens of thousands; often, creativity, attention to detail, and courage to improvise are sufficient.