Winning Technology: How AI influencers are changing the dynamics of influencer marketing and brand communications.
The expansion of artificial intelligence and its influence on many industries, which we began to distinctly feel especially during the past year, continues. Logically, this brings innovations that previously existed but are now appearing in completely improved formats.
Today we will talk about AI influencers. Characters with hyper-realistic posts who can create campaigns, build communities, develop their own brands, and establish collaborations – all with an efficiency comparable to human influencers.
The appeal of having your own AI influencer is undeniable: unlike a human, it is much more reliable and also maintains a consistent character and authenticity thanks to advanced algorithms.
AITANA
You may have heard of the AI avatar Aitana from Barcelona, who receives private messages, date invitations from celebrities. She apparently doesn’t realize that she isn’t real.
The virtual model, according to her creators, can earn up to €10,000 per month, while the average earnings usually hover around €3,000. She makes just over €1,000 for advertisements and recently became the face of a company called Big, which deals with sports supplements.
In just a few months, she managed to gain more than 121,000 followers on Instagram, and her photos receive thousands of views and reactions. She even receives private messages from celebrities who do not realize that she is not a real person.
Introducing the use of AI influencers?
The Spanish agency that created Aitana was overwhelmed by requests from brands that also want to have their personalized character after her success. In short, it’s great to have a mascot, but even better to have a strong personality on social media that represents your values, shapes part of your brand, and allows for certain continuity and development.
Not to mention cost savings, as working with real influencers is not cheap at all; some prices are starting to become anomalous, and in the long term, it pays off to have an in-house influencer, namely an AI avatar. And there doesn’t have to be just one; there could be more over time, they can collaborate with each other and create content that will be interesting for followers and beneficial for your brand
It is quite likely that the emergence of AI influencers may drastically reduce the prices of current influencers as otherwise they won’t be able to compete.
What can we worry about?
Many people express concerns about the unrealistic perfection of models and their impact on the younger generation, which could become obsessed with trying to achieve similar perfection. We are already seeing this phenomenon widely on social media. The responsibility rests on all of us regarding how we will educate our children, what content we will create, what values we will share, and what character we will imbue AI avatars with if we decide to use them.
There is also criticism regarding the sexualization of AI-generated avatars, which may not be much different from most content on social media. In the future, AI avatars will likely split into different groups, some of which will have this character - and perhaps there is no need to address this aspect particularly.
And what do we say at WeBetter?
Currently, we are exploring and discovering ways to effectively create and manage a similar avatar to achieve perfect tuning. We primarily focus on the consistency of the model so that it is convincing and meets the parameters that will fulfill the goals we set.
A certain challenge is especially video content, as video is a key element of successful profiles. It is essential to effectively integrate our influencer into the videos, as there are still certain boundaries and limitations.
Do you want to experiment with AI Avatars, try to incorporate them into your communication, and thus be miles ahead of your competition?
Let's arrange a meeting! :)
