CLIENT:
ALPEN PHARMA
CREATIVE IDEA
VIDEO PRODUCTION
VISUALS
PERFORMANCE MARKETING
CHALLENGE ACCEPTED
We don't mask scars, we heal them!
Brands in advertisements usually fear showing the truth. They present the viewer with an artificial world – beautiful skin, smooth feet, toned bodies. We said STOP, we are going against the grain and will show real problems, we are not afraid to show scars. The credibility of the campaign was enhanced by the well-known plastic surgeon Dr. Roman Kufa.
%
INCREASE IN TOTAL SALES
HOW DID IT TURN OUT?
Ultimate numbers just for 150K CZK for performance
We approached this campaign with the highest ambitions despite having a relatively low budget for the pharmaceutical segment. The target group was newly-minted mothers and women in middle and older age interested in cosmetic surgery. The entire campaign was built around a campaign video. We carefully collected viewing data and then launched remarketing to these users with a click-through to the website.
CLICKS ON THE WEB
%
CTR
CONVERSION
IMPRESSIONS
REACH
VIEWING ON FB AND YT
