CLIENT:
BONDUELLE
ABOUT THE CLIENT
Vegetable King
Good Lunch from the Bonduelle portfolio is one of the new products that we helped secure a permanent place in the Czech market. It is a balanced and delicious lunch in a compact package, available in three variants.
To showcase it to people live and also give them the opportunity to taste the new product, we embarked on a small roadshow with Good Lunch at the beginning of autumn, from which we regularly posted video reports.
Video outputs from the promotional event
During the tasting tour, we traveled more than 1200 km, visited 6 cities, selected 12 sampling locations and handed out 1000 packages to hungry and curious passersby!
At the same time, we sparked a debate about people’s lunch habits in Bohemia and Moravia and even encouraged several respondents to reconsider their current eating habits.
ORIGINAL USERS
VIEWING
SCENARIO
Roadshow
The scenario was the same in all cities; a hostess in a stylish Bonduelle branded outfit was stopping random passersby around lunchtime, who received a Good Lunch package after filling out a short questionnaire consisting of four questions.
The results of the questionnaires surprised us!
One of the gems, for example, was that people in Moravia spend more on lunch on average than people in Prague.
Even so, the reported price for lunch ranged from 150 to 200 CZK, which is about twice as much as one package of Bonduelle Good Lunch costs. And this usually concerned the spending on a lunch menu, where nutritionally rational food rarely appears.
RESULT
Success
To allow people outside the visited places to participate, we also launched competition pages. All you had to do was register, answer four questions, and the respondent automatically entered the competition for a tasting package accompanied by stylish travel cutlery.
Our website was visited by an impressive 4300 people within a few weeks, and 753 of them directly participated in the competition. From them, we selected 18 winners who are surely already enjoying their prizes.
The collected data and information about respondents' lunch habits will not be left idle. We will use the results of the questionnaires to inspire content creation for SoMe Bonduelle, which is also managed by WeBetter. At the same time, thanks to the contacts we have gained, we have the opportunity to inform balanced diet enthusiasts about other competitions and news from the world of Bonduelle.
