Cleany
Commercial on cleaning startup with a user experience on the level of food delivery
We are an online dry cleaning and laundry service with delivery that saves you time.
Scope of work
Script
Casting
Filming
Cut
Time limit
1 week only
Introducing Cleany.cz
Start-up Cleany.cz is a service bringing together laundries and dry cleaners, connecting them directly with end customers. It also facilitates logistics - making the user experience essentially on the level of food delivery. The whole process is convenient and easy. One of the added values of CLEANA is the influx of new customers for the suffering dry cleaning and laundry industry. We consider this, in today's covid times, to be a godly activity.
In fact, up to 80% of laundry and dry cleaning sales are generated by hotels, schools, embassies and other institutions. Although this is a service that can be used by everyone, the genius of this sector thus lies in B2B business. Therefore, there are not many advertisements on the Czech Internet that focus on laundries. This is an advantage and a disadvantage at the same time. Those who follow our work know that we like to define ourselves against established advertising trends. But how do we define ourselves against non-existence?
How do you get a commercial done in a week.
When we were approached by Cleany.cz, we were a bit hesitant about whether to accept the offer. The spot was supposed to be filmed within a week from the assignment. If we were functioning purely as a video production company whose task was just to shoot, it wouldn't have been a problem at all. In this case, however, it was necessary to come up with complete creativity as well. The spot was meant to be humorous and engaging, and it had to contain a lot of information explaining the functioning of a service that has no equivalent in the Czech Republic. At the same time, we had to keep the production within what you might call a start-up budget. After some hesitation, we decided to take on this challenge, because as they say:
"If it were easy, everyone would do it."
Acting in combat conditions
The actual realization took place quite punk-style even by our standards - we were shooting in a small laundry in Holešovice during full operation. We also had a relatively limited time for the realization. However, thanks to a well-written script, the great performance of the protagonist Michal Necpál, and a bit of luck, we managed to shoot a spot that we are proud of.
The commercial is a success
One of the things that confirms to us that the advertisement was successful is the positive feedback on social networks - hardly any of our campaigns has received so many positive comments. Several people have, for example, told us that they enjoy watching this ad every time it "pops up" at them, which is almost a miracle in today's advertisement-saturated world.
