Elixir Glassware
Elixir Glassware study
Exceptional glasses for unique moments
The beginning of our collaboration
Elixir Glassware is a line of designer glasses sold exclusively on Amazon for a discerning clientele predominantly from the USA.
Elixir approached us with the task of conceptualizing and creating a brand video that would serve to present the brand on Amazon.com.
We wanted the video to be minimalist, elegant, and distinguished; in short, to reflect the values of the brand as we felt them according to the brief.
1
video
From the original concept proposal for a brand video, the project grew to include an additional 13 short videos (bumpers) during the collaboration, aimed at clearly and engagingly presenting a specific product in line with the new visual communication of the brand, as elaborated in the main spot.
Avant-garde, unconventional, visually "daring" and yet minimalist. Working with the relativity of time, defying gravity. The hero of every bumper is primarily the product, then the liquid (wine/champagne), and lastly, the light!
product videos
hour of time
bumpers
newly edited product videos
Challenge
The task was clear. To shoot a brand video, 13 bumpers, and special detailed shots for each glass separately, which would be used for new product videos. On top of all this, we also had to take 39 product photos in various prepared scenes and 5 brand photos.
In order to stay within the pre-established budget from the client, we had to complete all of this filming in 1 shooting day. We started at the location at 3 PM and finished the next day at 8 AM. It was crucial for us to shoot and photograph overnight due to the chosen concept of the videos and photos.
At the location, it was essential to coordinate a large crew consisting of a photographer, cameraman, makeup artist, assistants, lighting technicians, models, and supervise everything to ensure that everything was done on time and that nothing was forgotten amidst the huge amount of outputs.
What made the filming even more difficult was the work with glass itself. After each shot/photo, the glasses always had to be washed and perfectly polished, which greatly increased the time demands of the project, and absolute coordination of the entire team was necessary.
