CLIENT:
FLOREA
CHALLENGE ACCEPTED
Just a flower is not enough
Florea has a loyal client base and customers are happy to return. As the founder of the company, Jiří Hemerle, says: “Most of us have a mother, a partner, a sister, and additionally colleagues or business partners. That's a lot of occasions throughout the year when giving flowers is appropriate! Therefore, people here make regular purchases after their first one. They know we can reliably deliver flowers even on extremely busy days, such as Valentine's.”
Thanks to years of refined SEO, well-set campaigns, and perfect customer care, Florea has long been thriving and does not lack clients.
CHALLENGE ACCEPTED
... So what do you want from us?
The main goal of the campaign was not the promotion of a specific product, the acquisition of new clients, but the building of the brand.
In the following weeks, we planned two shooting days. During that time, it was necessary to shoot two main spots, several bumpers, and other shorter formats. Additionally, we needed to take photographs for static posts and banners. It sounds like an impossible task; however, thanks to a surgically precise shooting plan, thorough casting, and the rare synergy prevailing within the whole team, everything succeeded!
