CLIENT:
FREEWELL
Introduction
The story of collaboration with Freewell is evidence of how effective social media strategies can elevate a brand to a new level. The goal was not only to increase brand awareness and their products but also to create a story that inspires the audience and strengthens awareness of the value of Freewell products. This case study is a demonstration of our ability to create content that not only resonates but also transforms interest into tangible results.
Goals of the collaboration
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Increase brand and product awareness on social media (SoMe): Highlight Freewell's unique offering and strengthen presence on Instagram.
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Increasing Sales of Filters and Accessories: Increase the traffic to the e-shop and convert interest into sales.
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Strengthen Product Connection: Connect Freewell filters with STABLECAM complementary products, and emphasize their compatibility and usefulness.
HOW DID IT TURN OUT?
Successes
Freewell's collaboration with us has resulted in a significant increase in brand visibility on social media. Key outcomes include:
NEW FOLLOWERS
ENGAGING VIDEOS FROM 5 PRODUCTS
More than just numbers, these 14 videos brought stories that showcased the real use of the products and directly resonated with our target audience.
Our regular communication on Instagram not only reached a new audience but also maintained their long-term interest.
Key success factors
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Room for Improvement
Areas for Further Development
Increase Sales on the E-shop: Enhance the connection between visual campaigns and the website. Create attractive campaign visuals and effectively implement them into online advertising.
Diversity of content expansion: Incorporate educational content that appeals to both professionals and enthusiasts. Experiment with trendy formats such as POV videos or entertaining memes that will encourage content sharing.
Authenticity above all: Collaborate with authentic creators and reviewers who will bring a new dimension of credibility to the brand.
CONCLUSION
Collaboration with Freewell has been a great example of how dynamic and strategic communication can change brand awareness and strengthen its market position. The identified areas for improvement offer us a fantastic opportunity to elevate this collaboration to an even higher level and achieve even greater successes.
