GolfPlan
Specialized and flexible golf insurance
Scope of work
UX / UI
Wireframing and prototyping
Architecture design
Backend
Frontend
Mobile application
Budget
500 thousand to
1 million CZK
Time spent
More than
3:00 PM
Project introduction
GolfPlan is a specialized insurance product aimed at golfers, protecting against property damage, injury, and personal liability, as well as theft, loss, or damage to your golf equipment. GolfPlan is among the top in its field not only in the Czech Republic but also in all of Europe.
We were invited to redesign and refactor the online insurance application process, significantly expanding digital activities for acquiring new policyholders, lead collection including expansion abroad, and developing a mobile application for reporting insurance claims.
Complex product made clear and simple
A proposal for a clear insurance configurator, where you won't get lost and can comfortably set up and select an insurance option that is exactly right for you. At the same time, you don't have to worry about insurance lapsing - the system automatically monitors renewal deadlines.
65% of users come from mobile devices, which is why we approach the design with a Mobile First methodology. The configurator is fine-tuned and tested for mobile devices as well.
Premium Club Loyalty Program
Part of the expansion of GolfPlan's online activities was also the creation of the Premium Club, i.e. a benefits model of rewards and advantages based on the type of insurance or the duration of the agreement. We prepared the system with the goal of maximum automation - establishment and expiration of codes and coupons, as well as automatic generation of PDF vouchers and gift certificates.
Insure anywhere
Thanks to the establishment of strategic partnerships and connections, we have prepared an embedded IFRAME version of the insurance configurator. Insurance can now be arranged even from the environment of extreme websites and online stores. E-commerce, in particular, represented a significant opportunity for new acquisitions, also due to the benefit program for new policyholders - in the form of discounts on purchased goods.
Despite the complicated situation in 2020 GolfPlan managed to increase its policy holder base and reduce back office administrative costs.
Agáta N.
HCP 12.4, GREENSGATE GOLF CLUB
"The online application process works great; let's hope I won't have to file a claim, as I would hate to lose my equipment. However, if I do, then the true value of this insurance will finally be revealed."
Roman J.
HCP 7.4, GOLF RESORT OLOMOUC
"Setting up in a few minutes, user-friendly website, and sufficiently rich insurance options. Online payment, you're insured immediately, and you don't have to go anywhere. I'm satisfied!"
Patrik B.
HCP 15.8, GOLF CLUB HOSTIVAŘ
"I bought new poles and a cart in the e-shop, and I was pleasantly surprised by the option to insure them online right away. I had no idea that I could insure myself, the poles, as well as my new JuCad cart."
