CLIENT:
BONDUELLE
CONCEPT
Bonduelle Good Lunch in Slovakia
At We WeBetter, we love challenges, so when the task came to introduce the Good Lunch product from Bonduelle to our neighbors in Slovakia, we were excited to take our hard skills to the next level. We looked at which creators are followed beyond borders and selected a few interesting ones with whom we launched a campaign on social media.
Influencers
Choosing the right Influencers
When searching in the world of influencers, it's not just about likes and follower counts, but about a true connection between the brand or a specific product and the right creators who can help you change the game. Imagine selecting influencers for your campaign as if you were choosing your true partner for a road trip. You want someone who not only entertains you but also inspires you, motivates you, and perhaps even challenges you a bit with their authentic creation.
Important
Don't tie your hands
At WeBetter, we stand by the belief that choosing an Influencer shouldn't be just about numbers; rather, the selection should be assessed based on their content and ability to engage users on social media, sometimes in unconventional ways.
During the first meeting, we will introduce the Ambassador to the campaign concept and its goals. We will discuss mutual collaboration and show the direction we would like to take.
Subsequently, we will allow the creator to reflect on the campaign and come up with their own ideas on how to communicate the campaign on their social media. It wouldn't look good if suddenly their content and style of videos changed. Remember, followers are very observant.
Result
Deepening relationships
Thanks to the fantastic cooperation and communication from all parties involved - WeBetter, Bonduelle and the influencers, we achieved beautiful results. The Good Lunch campaign in Slovakia reached the brand's main target group and the product itself. Moreover, the published content brought a lot of positive interactions from users.
But that's not all!
The content and enthusiasm of one of the creators brought us two additional projects that we collaborated on with Bonduelle, and not even half a year has passed since the first campaign.
Influencer marketing definitely makes a lot of sense for brands and creators themselves, but it’s important to do it right and think about it from different angles.
