CLIENT:
JOBKA
Introduction
Streamlining HR and IT processes
Jobka.cz presents a modern platform that facilitates corporate communication, management of HR processes, and collaboration with the IT department. Its modular solutions can adapt to various needs, thereby simplifying even more complex agendas. Together with the client, we aimed to demonstrate that software can be not only efficient but also fun and attractive.
Our solution
Communication campaign targeting different company roles
We created a series of short spots, each focusing on a specific B2B target group – whether it's HR professionals, managers, occupational safety specialists, or IT departments. Although we are working with a technological solution, we primarily wanted to entertain the audience and draw them into the story so they could better understand how modular Jobka is and what it can solve.
Results
A campaign that entertains and informs
The result is a comprehensive set of videos that communicate the system's features with a slight exaggeration and clearly demonstrate its benefits for various roles in the company, including easy implementation and customization by the IT team.
Videos and photos were used for promotional materials, the new Jobky website, and for the sales team.
