CLIENT:
PRAGUE 5
CHALLENGE ACCEPTED
13 days to organize the festival and make it functional marketing strategy?
Yes, we had 13 days to organize the entire festival, prepare the brownfield where the festival was to be held, develop the marketing strategy, and get people there. We had a really strong lineup - David Koller, Monkey Business, PSH, and Prago Union, so we were confident. Together with a great team and suppliers, we managed to get 10,000 locals to a place where no one expected such a party!
DISPLAY
HOW DID IT TURN OUT?
Strong strategy
pays off
13 days to prepare visuals, set up the performance campaign, and achieve the best possible results. We focused primarily on Facebook and Instagram, targeting people from Prague 5 interested in music. Then we targeted fans of the bands and genres that performed at the festival. We created several formats ranging from events to carousels to classic post support.
IMPRESSIONS
EVENTS OF THE AFFECTED PEOPLE
CONFIRMED PEOPLE AT THE EVENT
VISITORS OF THE FESTIVAL
INTERACTION ON SOCIAL MEDIA
CTR
