CLIENT:
SEMTEX
CONCEPT
Consumer competition in 2022?
The 1990s, when the public was extremely active and accommodating in consumer competitions, are long gone. Can you imagine that today every other family would stick an Orion star in their window? Exactly!
IMPORTANT
Choose your format
Having good content is great, but having good content in a format that is supported by the current algorithm is even better. During the 3-month duration of the competition, we created 34 solid posts, of which 21 were in reel format. The solid posts were accompanied by more than 140 stories, which made SEMTEX stand out!
Influencers
Old friends
A campaign without influencers is almost unthinkable these days; finding the right one is often a challenging task. In the case of SEMTEX, fortunately, we didn’t have to go through the courting process. Thanks to the involvement of long-term brand ambassadors, rapper Konex, snowboarder Kristýna Houžvičková, and Dominik from Die Hard Barber, we had the main track clearly established.
We complemented the trio with a few smaller influencers and one special addition…
That was the collaboration with streamer SpajKK; one of the most watched people on Czech Twitch.
The promotion opportunities on this platform are definitely interesting, and even more interesting is how few brands are interested in this tool suitable for penetrating the gaming sector.
Important
How did it go?
The combination of in-store installations, consistent and bold creativity across all online media, together with the engagement of appropriately chosen influencers, led to it being described as “one of the most successful consumer competitions at Kofola in recent years.”
During the strongest days, more than 2000 unique codes from caps were registered, and by the end of the competition, on November 27, 2023, the number of registrations stopped at 77,583. The number of registered codes does not even remotely reflect the number of drinks sold, but it is good evidence that thanks to us, the competition with the motto “Life is funny when you have money!” definitely gained its fans!
Result
We are deepening relationships
Thanks to the fantastic cooperation and communication from all parties involved - WeBetter, Bonduelle and the influencers, we achieved beautiful results. The Good Lunch campaign in Slovakia reached the brand's main target group and the product itself. Moreover, the published content brought a lot of positive interactions from users.
But that's not all!
The content and enthusiasm of one of the creators brought us two additional projects that we collaborated on with Bonduelle, and not even half a year has passed since the first campaign.
Influencer marketing definitely makes a lot of sense for brands and creators themselves, but it’s important to do it right and think about it from different angles.
