CLIENT:
SMARTY
ABOUT THE PROJECT
SMARTY
Smarty is a popular seller of smart electronics, computers, consoles, and games in the Czech market.
After the introduction of a new strategy and the emergence of Smarty.cz from the online world and the opening of a new physical store, the need arose to expand the brand and tell the brand story in several directions.
For Smarty.cz we prepared a comprehensive brand manual with definitions of the logo, typography, graphic assets including key visuals for major events and parts of the year.
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Colors
The colors of Smarty can be divided into two groups. Neutral (black-white) refers to the history of Smarty and also merges into brick-and-mortar stores, where the shape of the black-and-white checkerboard creates a metaphor for the pixelated world. Brand (pink - purple) is a reference to the original Smarty.cz and JRC.cz.
