CLIENT:
SODEXO
CONCEPT
Cinema, popcorn, and lots of benefits!
Collaborating with a brand like SODEXO is a reward and actually an acknowledgment for any agency. It is therefore clear that we were looking forward to this project more than children look forward to Christmas! The scenario took place in a cinema, which was just the cherry on top. The production plan accounted for one shooting day, during which 8 video outputs and a series of photos were to be created. We fine-tuned the number and composition of outputs to perfection with Instinct Agency, which was in charge of the media strategy. Now, all that's left is to order a sea of popcorn and make an advertisement that both the client and us will be proud of!
Cafeteria is not a "bun on the shop floor"
A service that is focused purely on B2B, especially with very specific needs, must be promoted in the online environment more sophisticatedly than a product. If you want to sell a "roll in a store," you present the baker and show a beautiful farm with grain. You say three times: "Roll in action for 3.99!" and you have won. In the case of Cafeteria, the goal was to increase brand awareness and generate interest in a specific group of decision makers. Both the media composition and their distribution were adjusted accordingly.
Did we make Ed famous?
Before we get to the numbers, we must not forget the hero of the campaign. He was not an impartial actor, but one of the pillars of Sodexo, Eduard F. - key account manager of the Cafeteria project. So how many people saw his talent?
The campaign was displayed to 2,192,203 unique users during the period from November 11 to December 10, 2022.
During the same period, it generated ten thousand clicks, more than thirteen thousand website visits, and a very satisfactory number of completed forms from the targeted type of companies.
The main spot lasting 0:42s was viewed by 201,481, and more than half of the viewers watched it to the end, despite its length exceeding twenty seconds.
VISIT WEBSITE
UNIQUE DISPLAYS
LEADERS
(COMPANIES WITH OVER 50 EMPLOYEES)
RESULT
The next "date" was at the spa
Because our first collaboration with Sodexo took place in a cinema, where many first dates also happen, the question arose: Will we see each other again?
The answer, to our delight, is yes, and these days we are already preparing the continuation of the campaign described above.
In its realization, we visited a beautiful spa town. Well, it is not said for nothing that “One Cafeteria, thousands of possibilities!”
