CLIENT:
VŠPP
CREATIVE CAMPAIGN
PERFORMANCE
CONTENT MARKETING
SOCIAL
CHALLENGE ACCEPTED
Birth of the 3 best campaigns of 2020 according to WEBTOP 100
We were tasked with creating a long-term communication strategy for the University of Business and Law, aimed at bringing as many new students as possible to the classrooms at the branches in Prague, Brno, and Ostrava. This was about a new field, Marketing Communication (www.bozskyobor.cz) - for both bachelor's and master's degree programs. We took a broad approach. We had a divine field in our hands, so we established a communication line - Government Marketing. First, we created original engaging visuals inspired by the most popular social applications of today – Messenger, Tinder, and Spotify, and added LinkedIn to the mix, releasing everything into circulation. Subsequently, we developed substantial and interesting content that we regularly aired in certain doses. And people came!
REACH
Target group
The target groups were divided into 2 categories based on full-time and combined study. For full-timers, it was essential to show that we are a school where they won't get bored, and we will meet them with lively creativity in the form of social networks - Tinder, Spotify, Messenger. For the combined students, it was more about focusing on hard facts: what they will learn, what they will acquire, and how it will be useful to them in real life.
Hundred worth gold
The campaign lasted from June to October and was conducted through Facebook and Instagram. As a result of our efforts, we gained more than 130 students who actually enrolled in the program at the beginning of the semester. The client was so satisfied with the results of our work that they extended our collaboration – for instance, the management of social networks – indefinitely.
REACH
DISPLAY
CLICK
NEW STUDENTS
TROUBLE
CZK
INVESTMENT
