Traditionally, advertisers are afraid to show the truth. They show the audiences a artificial world - beautiful skin, smoothed legs, fit body. We said STOP, we go against the stream and show real problems, we are not afraid to show scars. The credibility of the campaign was enhanced by the well-known Czech plastic surgeon MUDr. Roman Kufa.
We had the greatest ambition in this campaign even though we had a relatively low performance budget. The target group was young mothers and middle-aged women with an interest in plastic surgery. The whole campaign was built on a campaign video. We carefully collected the view data and then started remarketing for those users with a click on the site.
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