Gausium
We Expected Growth. What Happened Next Surprised Even Us.
These results came from performance marketing management for Gausium, a technology brand focused on autonomous cleaning solutions for industrial and large commercial spaces.
Challenge
B2B lead generation in the industrial sector has one specific characteristic.
It’s not about “driving as many leads as possible.”
It’s about generating inquiries from companies that:
have a real need
have the budget
and are actually capable of purchasing the solution
The goal of the collaboration therefore wasn’t just to increase volume. The objective was to deliver relevant inquiries on the Czech market consistently and sustainably over the long term.
Strategy & Execution
We built a performance strategy based on a combination of Meta Ads + Google Ads, covering the entire process - from demand generation to capturing existing purchase intent.
Meta Ads for Large-Scale Demand Generation
Meta became the main performance driver. We primarily worked with static visuals combining:
product-focused creatives (clear presentation of the solution)
lifestyle/environment creatives (placing the product into real-life use cases within large commercial spaces)
We continuously expanded, iterated, and scaled the creatives that consistently delivered strong performance.
Google Ads for Capturing Existing Demand
Google Ads campaigns played a key role in targeting high-intent industrial search queries such as “cleaning robot,” “floor cleaning robot,” or “autonomous cleaning solutions.”
Through continuous optimization and efficient budget allocation, we achieved a significant increase in performance across this channel as well.
Results
During the collaboration, we delivered a total of 293 conversions (forms + phone calls).
And even more importantly, the performance was consistent and continued to grow over time. The highest results came at the end of the period when the campaigns were operating at peak efficiency.
45
conversions in November
47
conversions in December
Qualified Leads
This is the number that truly matters in B2B.
Approximately 90% of generated leads were relevant — meaning genuinely usable for the sales team.
In other words, performance wasn’t just “good on paper.” It translated into real business opportunities.
Meta Ads (05-12/2025)
271 577 CZK
Investment
1 071 066
Reach
13 829
Link clicks
168
Conversions
Google Ads (05–12/2025)
115 504 CZK
Investment
5 432
Link clicks
125
Form Conversions
924 CZK
CPA
Cost vs. Business Impact
How Much It Cost and What It Delivered
Total Investment:
Meta budget: 271 577 CZK
Google budget: 115 504 CZK
Agency Fee: 269 600 CZK
Total cost: 658 682 CZK
Final Efficiency:
Cost per lead (including agency fees):
Why Did It Work?
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Does it sound good?
